Many Canadian charities are currently facing a double whammy: demand for charities serving basic needs is going up, while donations are going down.
Join Jacob O’Connor and Jennifer Robins as they take a deep dive into the latest trends in giving within the Canadian charitable sector, discussing best practices and strategies to help your charity adapt to the ongoing challenges we continue to experience.
These insights are supported by the latest findings of CanadaHelps' 2022 Giving Report, which sheds light on the insights, trends, and challenges facing charities today.
In this webinar we cover:
- The state of giving in Canada––including donation levels, online giving trends, and how Canadians are relying on charities to cope with this time of crisis;
- How different generations are supporting charities in different ways––and why;
- How to leverage insights to attract and engage young donors to support your charity;
- Tips to apply to your charity to amplify your digital fundraising and raise more for your charity.
ABOUT OUR SPEAKERS: Jacob O'Connor is Senior Vice President, Charity Engagement at CanadaHelps where he leads a team focused on supporting thousands of charities raising funds online. Jennifer Robins, MBA is Director, Business Development at Environics Analytics. Jennifer helps not-for-profit and education organizations solve their business challenges using data and analytics. She brings fifteen years of sales, marketing and analytics experience across education, finance, not-for-profit, government and healthcare industries. Jennifer holds an Honours Bachelor of Arts degree in French and marketing management from the University of Guelph and a Masters in Business Administration degree from Hult International Business School.