How To Optimize Your Year End Fundraising

Between Thanksgiving and Christmas, billions of cards, letters, and packages will be mailed. During this same period, your donors will receive thousands of commercial emails in their already cluttered inboxes. With so much communication happening between family, friends, businesses, and organizations – we can’t rely on the same old year-end fundraising practices to grow our year-end revenue.

In order to help you cut through the clutter, Brady Josephson's team at NextAfter  have analyzed the fundraising emails of 151 nonprofit organizations over the past 4 years. This research contains vital insight into optimizing various aspects of your year-end campaign, from timing and frequency to content. Additionally, they’ve conducted 1200+ online fundraising experiments to understand exactly what works – and what doesn’t – to get more people to open your emails, click through to donation pages, and donate to your organization.

In this webinar, Brady will walk you everything he's learned about year-end fundraising, and share key fundraising techniques that will help you cut through the clutter and grow your year-end revenue.

In the webinar you’ll learn:

  • Some of the best days and times to send their emails to stand out in the overcrowded inboxes.
  • How to send highly relevant emails that will get opened and help raise more money in December.
  • How to create high converting, year-end donation pages to make the most of this high traffic season. 


Below is the webinar full recording, presentation slidedeck, and list of additional resources.

*Please note that some of the case studies in this presentation spotlight fundraising data from organizations that violate TechSoup Canada's anti-discrimination policy. We stand opposed to the anti-LGBTQ+ efforts of Focus on the Family, The Heritage Foundation, and the Daily Signal. 

Webinar Recording

Webinar Presentation

Additional Resources




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