Thriving Digital Connections: Sending Great Newsletters

Today we are excited to launch a brand new series, Thriving Digital Connections. Over the coming weeks, we’ll be taking a look at the latest tech tips and tools that help us build, grow, and enrich the many connections that make the tapestry of ou...

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

By: Owen Baker, content marketer for Voila Norbert.  One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in you...

Marketing Automation: A Quick Guide for Nonprofits

By: Gerard Tonti, Senior Creative Developer at Salsa Labs As a nonprofit professional, you’re always trying to maximize the impact you can make with your limited resources. Especially with the current economic uncertainty, it’s important to focus ...

A Great Reason to Clean Up Your Inbox

With remote work and distance learning on the rise, emails have come to play an even bigger role in our daily lives. Now more than ever, we seem to rely on email to coordinate educational activities, promote virtual events, connect with colleagues...

How to be CASL & GDPR compliant

Like any organization operating in Canada, nonprofits need to comply with Canada’s Anti-Spam Legislation (CASL) if they send “commercial” electronic messages (including electronic newsletters). But other data privacy rules from Europe now apply as...

How To Optimize Your Year End Fundraising

Between Thanksgiving and Christmas, billions of cards, letters, and packages will be mailed. During this same period, your donors will receive thousands of commercial emails in their already cluttered inboxes. With so much communication happening ...

6 Things I Learned By Signing Up to Get Emails from 152 Canadian Charities (Part 2)

By: Brady Josephson, Vice President of Innovation and Optimization at NextAfter. In part 1, I shared 3 of the things I’ve learned from doing 152 email signups as part of research for The Canadian Online Fundraising Scorecard. They were: Organizat...

6 Things I Learned By Signing Up to Get Emails from 152 Canadian Charities (Part 1)

By: Brady Josephson, Vice President of Innovation and Optimization at NextAfter.  This post is part 1 of Brady's lessons from email marketing series. Read part 2 here! Working for a fundraising research lab is pretty cool. I get to learn a bunch...

Inbox 101: Basic Principles of Nonprofit Email Marketing

By: Gloria Kopp, marketing strategist and a blog writer at Essayroo In terms of digital communications, email is one of the oldest platforms for nonprofit marketing -- but it’s just as important as ever. In fact, email marketing brought in 26 per...