Blog Series, Communications, Digital Storytelling
You’ve Got Mail: The Rise of Subscriber-Based Outreach
Today’s instalment of the You’ve Got Mail series is dedicated to the burgeoning world of subscription-based newsletters, one of the most promising formats for storytelling and outreach.
16 Sep, 2021
Email
You’ve Got Mail: Understanding Constant Contact
The second instalment of the You’ve Got Mail series is dedicated to learning more about Constant Contact, whose products are available to TechSoup Canada members through our product catalogue.
09 Sep, 2021
Blog Series, Email
You’ve Got Mail: Email Marketing 101
In the first instalment of our new series, we unpack key terms related to email marketing and help you set up your very own campaigns.
02 Sep, 2021
Communications, Email, Thriving Digital Connections
Thriving Digital Connections: Sending Great Newsletters
In this brand new series, we’ll be taking a look at the latest tech tips and tools that help us grow and enrich the many connections that make the tapestry of our digital life.
18 Mar, 2021
Communications, Email
5 Email Marketing Sequences You Should Set Up For Your Nonprofit
One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts.
24 Feb, 2021
Communications, Email, Fundraising
Marketing Automation: A Quick Guide for Nonprofits
As a nonprofit professional, you’re always trying to maximize the impact you can make with your limited resources. Especially with the current economic uncertainty, it’s important to focus on the fundraising
17 Nov, 2020
Email
A Great Reason to Clean Up Your Inbox
With remote work and distance learning on the rise, emails have come to play an even bigger role in our daily lives. Now more than ever, we seem to rely on email to coordinate educational activities, promote virtual events, connect with colleagues...
27 Aug, 2020
Communications, Email, Webinar
How to be CASL & GDPR compliant
Like any organization operating in Canada, nonprofits need to comply with Canada’s Anti-Spam Legislation (CASL) if they send “commercial” electronic messages (including electronic newsletters). But other data privacy rules from Europe now apply as...
14 Dec, 2018
Communications, Email, Fundraising
How To Optimize Your Year End Fundraising
Between Thanksgiving and Christmas, billions of cards, letters, and packages will be mailed. During this same period, your donors will receive thousands of commercial emails in their already cluttered inboxes. With so much communication happening ...
18 Oct, 2018