Celebrating Indigenous Tech

This month is National Indigenous History Month in Canada, an opportunity to honour the history, heritage and diversity of Indigenous peoples in our country. To celebrate the creativity and contributions of Indigenous communities from coast to coa...

Upholding and Advancing Our Commitment to Anti-Racism

    In the midst of the pandemic, a groundswell of solidarity has emerged around the world in response to racial injustice and systemic violence. The murder of George Floyd has sparked outrage in cities the world over, laying bare the urgent need ...

Spotlight on Social Media: Social Media Analytics

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media.  In today’s article we will be guiding you through the world of social media analytics to help yo...

Spotlight on Social Media: Understanding Platform Algorithms

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media.  With an ever-growing number of blogs, news hubs and social media profiles, it is important to st...

Spotlight on Social Media: Scheduling Content with Later

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media.  As we covered last week, an editorial calendar helps you have an at-a-glance view of the content...

Spotlight on Social Media: How to Craft an Editorial Calendar

This post is part of Spotlight on Social Media Strategies, a new series designed to help you make the most of the changing landscape of social media.  The most successful social media accounts don’t leave their messaging to chance. Instead, they i...

Spotlight on Social Media: Performing a Social Media Audit

This month, we are introducing a new series called Spotlight on Social Media. In this first post, we will be guiding you through the process of conducting a social media audit. Later in the series we’ll be exploring tools and strategies to help no...

Why Nonprofits Need Public Relations – Leveraging Helpful PR Tools and Strategies

By Alyson Iuchs, Library Science specialist and freelance writer How do you cut through the noise and attract donors as a nonprofit in our digital world? Staying relevant and in the public eye is crucial to your overall success. It’s also one of t...

Podcasting for Nonprofits

By: Matthew Couto, freelance copywriter and journalist Podcasting engages your community by creating a conversation that uses tone of voice to connect you to your audience in a way writing can't. Consider podcasts as internet radio; they're audio ...